5 reasons why you should have better photos for Airbnb listing
Let’s admit it. Many travelers want that personal touch or local experience, thus Airbnb is one of the biggest companies in the so called sharing company. In many countries around the world, it’s competing with established hotels as far as accommodations are concerned. Even your friends sometimes prefer staying at an Airbnb listed site than at a swanky hotel. And of course, you have an extra space in your house that you want to offer to travelers and you want to earn at the same time.
But why should you invest in better photos for Airbnb listing? FIVE reasons why. Read on.
1 Better photos for Airbnb listing, better chances of having it booked
Yup! That’s right. Airbnb even says so. The better the photos, the higher the chances that your listing is booked, as much as 50%. Think of yourself as the one searching through the site. What catches your attention? Does a badly photographed, badly exposed or dim photos attract you to click on the listing? Or are well composed and pleasant images will pique your interest and book it instead?
2 Professionally photographed images highlight your space better
Airbnb has its own accredited photographers and they are trained to photograph your listing in the best light possible using gear intended for Architecture and Interior Photography. They know what to highlight in your space and what needs to be photographed so that potential guests will have a good idea of how your listing looks like.
3 It’s a competition out there
Especially in tourist areas like Pattaya in Thailand, with the great number of hotels, inns and hostels competing with a great number of Airbnb listings, it’s a real competition out there. One thing to up your game is to have better photos. Just like in #1 above, you are competing with other properties and you need to catch your potential guests’s eye.
4 Its all about telling the story of your space in images
Airbnb photographers know how to better photograph your listing, yes. But it’s not just all about angles and stuff. Airbnb photographers know how to tell your listing’s story in photos with details that make your space unique and homey. Images are photographed in the best natural or existing light possible so what you see online is what you will actually see when you arrive at the listing.
5 Better photos mean you are serious and professional
Your Airbnb listing is a reflection of you as an owner. Remember that many travelers want that local touch, that authenticity that extends to staying at a your home. Better photos establish your credibility as a serious Airbnb host and potential guests respond to that by checking your listing out compared to the other listings that are poorly photographed.
Where do you go from here
If you are an Airbnb host, I encourage you to have your listing photographed professionally either by a real estate/Architecture photographer or avail of Airbnb’s photography services which is cheaper but there are certain conditions that you have to consider. Also, Airbnb can only offer the photography service for areas where there is an Airbnb accredited photographer. How to do this? Check with Airbnb’s photography service.
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Disclosure, I’m an Airbnb photographer for the past four years and have photographed around the Asian region. I’m currently here in Thailand and can accept photography requests in the area.